Marketing Innovation – LG’s Seafood Aquarium

To demonstrate the fast speed at which LG’s new SolarDom microwave heats food, they teamed up with Y&R Thailand to create a seemingly real aquarium – full of moving, life-like frozen seafood. The idea being that the microwave heats so quickly it’s like taking fresh fish out of the water and eating it right away.    The robotic, pre-prepared fish provided an effect that is convincing, beautiful, and nightmarish all at once.   We approve.

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