Innovations Pick- JetBlue Capitalizes on Carmageddon

If you live in the Los Angeles area, then by now you know this weekend brings the much-feared CARMAGEDDON.  (The weekend-long closure of a much traveled part of the 405 freeway.)   Airline JetBlue seized the opportunity and took advantage of this bad situation by offering SoCal’ers a dirt-cheap $4 fare that will fly passengers from Burbank to Long Beach – allowing them to bypass the nasty traffic chaos.  Tickets for the 35 minute flights went on sale Wednesday morning and were completely sold out by 4pm the same day.   Those who scored tickets will surely be looking out at their windows, pointing down and laughing at all of us either stuck on the roads or inside our houses.

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