Marketing Innovation – Toyota Turns Kids Into Backseat Driver

Backseat drivers are usually a big annoyance, but Toyota’s new “Backseat Driver” app for kids is kind of adorable.   Syncing with the mobile device’s GPS, the application allows children to drive along the same route as the car they’re in – but in a fantastical, colorful, rainbow-filled world which should help get them hooked on the brand at a young age .    A future update to the application is expected to fix a bug within the game’s braking functionality.

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