Innovations Pick- LivingSocial Cab

Taking inspiration from popular game show Cash Cab, Living Social recently surprised taxi riders with an unexpected experience to promote their service in London.  Upon getting into the converted cabs,  the interior of the car lit up and passengers were given the choice of either continuing to their destination or “rolling the dice” for a unique experience.    The quirky offerings included everything from chess boxing to cooking lessons to pole dancing fitness classes… and more.  The program was a perfect match with the culinary-inclined stripper who loves to fight demo.

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