Jell-O-Pudding has taken their recently launched Pudding Face digital campaign to the physical world via a living billboard in New York City. The billboard analyzes the mood of the world based entirely on the amount of happy and sad face emoticons it finds in incoming Twitter tweets. The so-called “Pudding Face” displays a smile, frown, or something in-between corresponding with the ever-changing mood. Unlike the website, the billboard sports an actual mechanical face (not digital/video), adding another layer of weirdness to it all – especially if you are the guy featured on the billboard and didn’t even know it.
Marketing Innovation – JELLO!