Marketing Innovation: Heads Will Roll

Using communal bowling balls at the alley can be unsettling enough to begin with – you really don’t know where all those fingers have been before.  But the folks at European horror channel 13th Street cranked up the gross factor by painting a series of grotesque looking heads/faces right onto bowling balls to promote their twisted programming.  As you might imagine, this creates quite a disturbing visual when they’re picked up (often by the nose) and rolled down the lanes.   Not quite as disturbing as the grown man one lane over bowling granny-style though.


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