Marketing Innovation: IBM Billboard Adapts to Color

We’re certain that the crazy personalized ad technology from Minority Report is 110% do’able now thanks to today’s available tech, but not everyone is quite ready for it.  Instead, companies like IBM are prepping the public for this shift by offering up harmless gems like this incredible, interactive billboard that changes color based on the clothes you’re wearing.   Throw in a little RFID and Facebook Connect functionality, and we’re pretty much there.

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