Marketing Innovation: Chevy Sonic’s Extreme Launch

The folks at Chevrolet are looking for anything but a typical car launch for the all-new Chevy Sonic.   To show they mean business, they’ve already launched the car out of a plane and over the edge of a 100 foot tower strapped to a giant bungee cord (with some help from online viewers.)    You can check out both of these Sonic stunts via their LetsDoThis.com microsite.

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